Wagz, Inc

Wagz, is a new IOT (Internet of things) platform that combines a smart connected dog collar, a social mobile management app and a subscription based personalized food delivery service to totally transform the dog ownership experience. The current market for pet products is in excess of $57B domestically and is poised to scale dramatically. Currently there are over 83M dogs with 47% of all US households owning a minimum of 1 dog. Dog ownership has tripled over the last 20 years with the steepest increases among millennial’s. Over the same period, the average spend on pet products has grown 12% annually with discretionary pet product purchases of $341 per dog per year and growing at 12% per annum.