Various Views Research

About Various Views Research

Various Views Research (VVR) is a full service market research company ranked as one of the top 10 market research firms in Cincinnati. Their scope and capabilities include quantitative and qualitative studies, virtual interactive wall research, on-line panels, focus groups, product testing, sensory measurement, and many others.

VVR has an experienced research staff, with dedicated project management and technicians. In business for over 30 years, VVR is known for their expertise in recruiting, project management, quality results, and service that goes above and beyond for their clients and respondents.

VVR has an in-house database of articulate and creative respondents, and has the ability to recruit hard-to-reach groups. VVR also has a vetted partner network with global reach utilizing their Network Partner Assessment Process (NPAP). In addition, VVR's unique virtual shopping wall technology provides the ability to conduct research on product and package design, prototype development, mobile eye tracking, and shopping research.

VVR offers three in-house focus group suites with client viewing areas, one-way mirrors, private client lounges and video streaming. VVR has been listed in the Impulse Directory's "Top Rated" Honor Roll of Leading Global Research Facilities for 10 straight years. Additional information is available at variousviews.com.

Website	http://www.variousviews.com
Employees	11-50 employees View all Various Views Research employees
Industry	Market Research
Location	11353 Reed Hartman Highway, Cincinnati, Ohio 45241, US
Founded	2007
Keywords	Focus Groups, Product Testing, Virtual Shopping

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Frequently Asked Questions about Various Views Research

Who is the CEO of Various Views Research?

Sharon Lally is the CEO of Various Views Research. To contact Sharon Lally email at [email protected] or [email protected].

Who are the decision makers in Various Views Research?

The decision makers in Various Views Research are Char Sexton, Elizabeth Parish, Joe Ottaviani, etc. Click to Find Various Views Research decision makers emails.

What types of market research services does Various Views Research offer?

Various Views Research provides a comprehensive range of market research services, including quantitative and qualitative research methods. Our specialties include focus groups, product testing, and virtual shopping experiences. We tailor our research solutions to meet the specific needs of our clients, ensuring that they receive actionable insights to drive their business decisions.

How does the focus group process work at Various Views Research?

At Various Views Research, our focus group process involves several key steps. First, we work with clients to define their research objectives and target audience. Next, we recruit participants that fit the desired demographics. During the focus group sessions, a trained moderator guides discussions to gather in-depth feedback on products, concepts, or marketing strategies. Finally, we analyze the data collected and provide a comprehensive report with insights and recommendations.

Can Various Views Research assist with product testing, and what does that entail?

Yes, Various Views Research specializes in product testing. Our product testing services involve evaluating new or existing products through consumer feedback. We design tests that can include in-home usage tests, sensory evaluations, and comparative studies. Participants provide their opinions on various aspects of the product, such as usability, effectiveness, and overall satisfaction. The insights gained help clients refine their products and enhance market readiness.

What is virtual shopping, and how can it benefit my business?

Virtual shopping is a cutting-edge research method offered by Various Views Research that simulates a shopping experience in a controlled environment. This approach allows us to observe consumer behavior, preferences, and decision-making processes in real-time. By analyzing how consumers interact with products and displays, businesses can gain valuable insights into customer preferences, optimize store layouts, and improve marketing strategies, ultimately leading to increased sales.

What industries does Various Views Research serve?

Various Views Research serves a diverse range of industries, including consumer goods, retail, healthcare, technology, and food and beverage. Our expertise allows us to adapt our research methodologies to meet the unique challenges and requirements of each industry, ensuring that our clients receive relevant and actionable insights tailored to their specific market.

How can I get started with Various Views Research for my market research needs?

Getting started with Various Views Research is simple. You can reach out to us through our website's contact form or by calling our office directly. Our team will schedule an initial consultation to discuss your research objectives, timelines, and budget. From there, we will develop a customized research plan that aligns with your needs and helps you achieve your business goals.