About USC Institute for Creative Technologies

The University of Southern California's Institute for Creative Technologies (USC ICT) develops award-winning advanced immersive experiences that leverage groundbreaking research technologies and the art of entertainment to simulate human capabilities. Influencing the trajectory of technological exploration and advancement, USC ICT’s mission is to use basic and applied research that benefits learning, education, health, human performance, and knowledge.

We like virtual reality (VR), augmented reality (AR), mixed reality (MxR), computer science, drones, 3D imagery, interactivity, graphics, storytelling, artificial intelligence (AI), art and the USC Trojans.

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Website
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Employees
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Industry
Research
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Location
12015 Waterfront Drive, Playa Vista, CA 90094, US
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Founded
1999
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Keywords
Augmented Reality, Programming, Leadership Development, Narrative, Storytelling, Virtual Reality, Artificial Intelligence, Mixed Reality, Photogrammetry, Training And Simulation, Human-Computer Interaction, Immersive Media, 3D Imagery, Medical Virtual Reality, Social Simulation, Virtual Humans, Learning Sciences, Advanced Prototypes, Vision And Graphics, Interactive Agents

Frequently Asked Questions about USC Institute for Creative Technologies

Who are the decision makers in USC Institute for Creative Technologies?

The decision makers in USC Institute for Creative Technologies are Arno Hartholt, Cheryl Birch, Clarke Lethin, etc. Click to Find USC Institute for Creative Technologies decision makers emails.

What types of immersive experiences does USC ICT develop?

USC ICT specializes in creating advanced immersive experiences that utilize technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). These experiences are designed to simulate human capabilities and enhance training, education, and entertainment. Our projects often incorporate elements of storytelling and narrative to engage users effectively.

How does USC ICT integrate artificial intelligence into its projects?

USC ICT leverages artificial intelligence to enhance user interactions within immersive environments. This includes the development of interactive agents and virtual humans that can respond to user actions and adapt to their behaviors. AI is also used in training simulations to create realistic scenarios, allowing users to practice decision-making in a safe and controlled setting.

Can USC ICT's technologies be applied in medical training?

Yes, USC ICT has developed specialized applications for medical virtual reality that are used in training healthcare professionals. These applications provide realistic simulations of medical procedures, allowing trainees to practice skills in a risk-free environment. The immersive nature of these experiences helps improve retention and understanding of complex medical concepts.

What industries can benefit from USC ICT's solutions?

USC ICT's solutions are applicable across various industries, including healthcare, military, education, entertainment, and corporate training. Our immersive technologies can enhance learning and development in these sectors by providing engaging, interactive experiences that improve knowledge retention and skill acquisition.

How does USC ICT approach leadership development?

USC ICT utilizes immersive media and social simulation to create unique leadership development programs. These programs often involve role-playing scenarios where participants can practice leadership skills in realistic settings. By simulating real-world challenges, participants gain valuable insights into their leadership styles and decision-making processes.

What is photogrammetry, and how is it used at USC ICT?

Photogrammetry is a technique used to create 3D models from photographs. At USC ICT, we use photogrammetry to capture real-world environments and objects, which can then be integrated into our immersive experiences. This technology allows for high-fidelity representations of physical spaces, enhancing the realism and immersion of our simulations.

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