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The Toronto Zoo is Canada’s premier zoo, known for its interactive education and conservation activities. As a unique wildlife experience, we inspire people to live in ways that promote the well being of the natural world. Strategic Initiatives: Provide an experience of the natural world that is so exciting and amazing that it inspires change in public attitudes and behaviours. Demonstrate environmental leadership by preserving and restoring plants, animals and habitats and establish collaboration with related organizations. Communicate the Zoo’s multi-disciplinary conservation and scientific programs to engage the support and involvement of the City and community. Create learning opportunities that inspire interest in and respect for nature. Create a guest experience that is accessible, safe, and enjoyable. Attract, retain and develop staff and volunteers who support and endorse the Vision of the Zoo.