About The Woolmark Company
We are the global authority on wool.
The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.
As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by:
Connecting, inspiring and educating
Guaranteeing wool fibre quality
Collaborating with like-minded brands
Championing the wool fibre's eco-credentials
Connected by the common thread of Australian wool, we work to create positive change through open and honest conversations across the entire supply chain.
We collaborate with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.
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51-200 employees
View all The Woolmark Company employees
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International Trade & Development
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Level 3, 24 York Street, Sydney, NSW 2000, AU
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1964
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Media, Apparel, Marketing, Fashion, R&D, Interiors, Textiles, Wool, Merino Wool, Retailing
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Frequently Asked Questions about The Woolmark Company
Chris Thierry is the CEO of The Woolmark Company. To contact Chris Thierry email at [email protected].
The decision makers in The Woolmark Company are Chris Thierry, Daniela Giorgiutti, Francesco Magri, etc. Click to Find The Woolmark Company decision makers emails.
The Woolmark Company is the global authority on wool, dedicated to promoting the benefits and versatility of wool as a natural fiber. They provide a range of services including marketing support for brands, educational resources for retailers, and research and development initiatives to enhance the use of wool in various industries such as apparel, interiors, and textiles.
The Woolmark Company ensures the quality of wool products through rigorous testing and certification processes. They work closely with woolgrowers and manufacturers to maintain high standards of authenticity and sustainability. The Woolmark certification is a mark of quality that signifies that the wool products meet specific performance and quality criteria.
The Woolmark Company supports a variety of industries, including fashion and apparel, textiles, interiors, and retailing. They collaborate with brands, designers, and manufacturers to promote the use of wool in innovative ways, showcasing its benefits in terms of sustainability, performance, and style.
Yes, brands can partner with The Woolmark Company for marketing support. They offer resources and tools to help brands effectively communicate the benefits of wool to consumers. This includes access to marketing materials, educational content, and promotional campaigns that highlight the unique qualities of wool.
Merino wool is a key focus for The Woolmark Company due to its exceptional qualities, such as softness, breathability, and moisture-wicking properties. The company promotes Merino wool as a premium fiber suitable for a wide range of applications, from high-performance activewear to luxurious fashion garments, emphasizing its versatility and sustainability.
The Woolmark Company contributes to sustainability in the textile industry by promoting the use of wool as a natural, renewable resource. They advocate for responsible wool production practices and support initiatives that focus on animal welfare, environmental stewardship, and the reduction of waste. Their commitment to sustainability is reflected in their partnerships with brands that prioritize eco-friendly practices.
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