The Kite Factory

We are The Kite Factory. The media agency for ideas that deliver.We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. And because we are independent, we have the freedom to create the right idea for each client, every time.We craft highly creative media solutions that deliver measurable results. Ideas rooted in rigour. We work with clients and partners to drive efficiency of marketing spend across the entire consumer journey. Testing the wind as we go to ensure our ideas go the distance.We unlock insights in clients’ data to inspire ideas that engage existing customers and new ones. From how to communicate, to channel selection and frequency, creative platform and mechanics. We’re also an Experian partner, which means we feed valuable insights directly into targeting and reporting models.We consult on everything from audience strategy, ideation and innovation sessions to customer experience workshops and wider organisational support. We share our idea creation process with clients and partners to challenge each other to think better, bigger and braver.Using mathematical, statistical and scientific techniques we help clients understand the commercial opportunity of an idea. Using market-leading tools, we model expected business outcomes to give clients confidence in their growth strategies. Our planning process and transparent approach to media negotiation delivers the most effective ideas for each individual client challenge. And our agility means we learn and optimise on the go, with insights and recommendations applied in real time. Our heritage in performance driving media means we are experts in marketing evaluation. From marketing mix modelling to channel attribution, we have a measurement solution for every brief. We never invest clients’ money without proving its effectiveness.