The 124 Group

The 124 Group encompasses world-class brands elevating the salon industry through education and innovation. Our family includes Salon 124, Genesis by 124, Crush by 124 and Keune Academy by 124. For more than two decades Salon 124 has served more than 30,000 clients throughout the greater Atlanta area. A mission to be the unquestioned leader in the salon industry has pushed us from our humble beginnings of a single-location salon to three Salon 124 locations, four Genesis by 124 locations, our newest concept, Crush by 124, focusing on expert services in makeup and skincare, as well as our national alliance with Keune Haircosmetics to form Keune Academy by 124 and open our second cosmetology school located in Buckhead. Since 1996, Genesis by 124 has provided the career path so many new stylist crave from the industry. Once receiving their license, new talent begin the Salon 124 mentorship program, learning from master stylists within the company. Weeks into this program, stylists slowly begin to take clients on the floor while further honing their skill set. Stylists at both Genesis by 124 and Salon 124 receive superior advanced education from industry leaders from all over the world. Crush by 124 was developed as an extension of Salon 124 to answer the plaguing issues of the beauty industry—lack of customer service and an overwhelming amount of choices. Crush hosts a selection of quality cosmetic/skincare products that cater to your needs. We also host cosmetic surgeon, Dr. Margarella weekly for botox and fillers. Keune Academy by 124 combines our own industry leadership with the culture and reach of a global, family-owned haircare manufacturer. For the last nine years The 124 Group's cosmetology school, formerly known as The Process Institute of Cosmetology, has launched hundreds of careers including master stylists, platform artists and salon owners. In 2015, we rebranded our school and opened the Keune Academy by 124 Buckhead location.