Terra Technology

Terra Technology (now a part of E2open) helps companies outperform in volatile markets through automated and mathematically-sophisticated supply chain software solutions that drive profitable growth, raise shareholder value and improve operational efficiency. Terra senses demand, optimizes inventory and predicts transportation and warehousing requirements in more than 160 countries for some of the world’s largest companies including Procter & Gamble, Unilever, Shell, Mondelēz International, Kimberly-Clark, Kraft Heinz, General Mills, ConAgra Foods, AkzoNobel, Kellogg, Reckitt Benckiser and Campbell Soup. Terra invented demand sensing in 2002, which was the first solution to systematically use customer data to enhance service, cut inventory and reduce waste. Terra has been acquired by E2open, the largest and most comprehensive supply chain operating network, allowing for deep information access and collaboration across the extended supply chain to sense demand changes, and react quickly to address supply constraints, optimize inventory, and improve in stock ratios. Terra and E2open’s supply and demand capabilities will enable the creation of supply chain networks that dynamically synchronize operations from retailers through to suppliers.