Teeba Investment For Developed Food Processing. A Subsidiary Of IDJ (Almarai & PepsiCo)

Teeba Investment for Developed Food Processing Company was founded in 2004 as a small family business that aims to supply premium dairy and juice products to the Jordanian market. The Company was established with a vision to provide consumers with top quality goods, whilst also enhancing their health and improving their nutritional lifestyles. In record time, Teeba Investment registered remarkable growth and expanded its operations to become one of the three largest manufacturers in its industry. Witnessing substantial product demand and recording significant growth within the Jordanian market, PepsiCo and Almarai co-established the International Dairy and Juice Company (IDJ) as a joint venture, with shares of 52% and 48% respectively. In the beginning of 2009, IDJ acquired 75% of Teeba Investment’s capital while the original founders retained the remaining 25%. In 2012, the allocation of IDJ shares was revised, placing Almarai as the majority stakeholder with 52% and PepsiCo with 48%. In 2013, IDJ acquired the remaining 25% from the original founders, positioning Teeba Investment as a wholly-owned subsidiary under IDJ. Since its inception, Teeba Investment’s portfolio has included a comprehensive range of dairy products such as yoghurt, labaneh, shaneeneh, zabadi and jameed. Today, subsequent to IDJ’s acquisition, the product line has grown to encompass Almarai goods, which comprise plain and flavored long life milk, fresh milk, a wide selection of cheese, butter and confectionaries; in addition to a wide selection of juice flavors manufactured under PepsiCo’s juice brand Tropicana. The Company’s head offices are located in Um Al-Basateen in Madaba and its operation units are situated in Al-Hallabaat area. The fresh milk used in the manufacturing process of Teeba Investment’s dairy products is sourced from the Company’s Al-Atheer, Al Tabee’a farms, and is later produced in the Al-Rawaby and Al-Motahidoun factories.