Southern Furniture

HIGH POINT, N.C., Oct. 1, 2019 – Samson Holding (0531.HK) has acquired Southern Furniture, a 96-year-old custom upholstery manufacturer based in Conover, to support its Universal Furniture brand. The acquisition reflects Samson’s global investments in vertical manufacturing to support its supply chain and diversified customer base around the world. Southern Furniture will be operated by, and eventually assimilated into, the Universal brand.“Launched only three years ago, Universal’s current married cover-to-frame upholstery program, produced in our Asia facility, has become a signifanct percentage of our overall business, and continues to be the fastest growing segment of our business,” said Universal Furniture President and CEO Jeff Scheffer. “The acquisition of Southern Furniture affords us the ability to accept special orders, further enhancing our whole home value proposition,” added Scheffer. “Southern Furniture represents a good strategic fit for Universal. Both companies share an alignment in product line, price point and quality,” said Samson Holding Chairman Samuel Kuo.