About Sojern

Sojern (www.sojern.com) provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.

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Website
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Employees
201-500 employees View all Sojern employees link out icon
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Industry
Hospitality
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Location
575 Market St, 4th Floor, San Francisco, California 94105, US
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Founded
2007
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Keywords
Digital Marketing, Social Media Advertising, Sem, Display Advertising, Search Engine Marketing, Facebook Marketing, Online Advertising, Programmatic Video, Ad Tech, Hotel Marketing, Tourism Marketing, Attraction Marketing, Tourism Advertising, Connected Tv, Multi-Channel, Co-Op Marketing, Travel Marketing, Metasearch, Programmatic Display, Travel Advertising, Ctv, Dynamic Ads, Hotel Advertising

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Frequently Asked Questions about Sojern

Who is the CEO of Sojern?

Li Li Cha is the CEO of Sojern. To contact Li Li Cha email at [email protected].

Who are the decision makers in Sojern?

The decision makers in Sojern are Brent Brummer, Celine Chaussegros, Carl Livadas, etc. Click to Find Sojern decision makers emails.

What types of digital marketing solutions does Sojern offer for the travel industry?

Sojern provides a comprehensive range of digital marketing solutions tailored specifically for the travel industry. These include search engine marketing (SEM), display advertising, social media advertising, programmatic video, and connected TV advertising. By leveraging artificial intelligence and traveler intent data, Sojern helps travel businesses effectively reach their target audience across multiple channels.

How does Sojern utilize traveler intent data in its marketing strategies?

Sojern harnesses traveler intent data to understand consumer behavior and preferences. This data is analyzed to identify potential travelers and their interests, allowing Sojern to create targeted marketing campaigns that resonate with specific audiences. By activating this data, Sojern helps travel businesses drive direct demand and improve their marketing ROI.

Can Sojern assist with hotel marketing and advertising?

Yes, Sojern specializes in hotel marketing and advertising. The company offers tailored solutions that help hotels increase visibility, attract direct bookings, and optimize their advertising spend. Through dynamic ads and programmatic display strategies, Sojern ensures that hotel promotions reach the right audience at the right time.

What industries does Sojern support beyond travel?

While Sojern primarily focuses on the travel industry, its digital marketing solutions can also benefit related sectors such as tourism, attractions, and hospitality. By providing targeted advertising strategies and insights, Sojern helps businesses in these industries enhance their marketing efforts and drive customer engagement.

How does Sojern's multi-channel marketing approach benefit travel businesses?

Sojern's multi-channel marketing approach allows travel businesses to reach their audience across various platforms, including search engines, social media, and connected TV. This comprehensive strategy ensures that marketing messages are consistently delivered to potential travelers, increasing brand awareness and driving higher conversion rates. By utilizing a mix of channels, businesses can engage with customers at different stages of their travel planning journey.

What is Co-Op Marketing, and how does Sojern implement it?

Co-Op Marketing is a collaborative marketing strategy where multiple businesses pool their resources to promote shared goals. Sojern implements Co-Op Marketing by partnering with various travel-related businesses to create joint advertising campaigns. This approach maximizes reach and effectiveness while minimizing costs for individual participants. Sojern's expertise in digital marketing ensures that these campaigns are strategically targeted and optimized for success.

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