Sofitel So

Launched in 2011, Sofitel So is the new brand label, a collection of designer boutique hotels with unique personalities and chic urban style. Resolutely contemporary, blending design and pleasure, style and soul, each Sofitel So address aims to express the essence of the destination. The concept combines Sofitel art de vivre and individual style with a special focus on contemporary design. Each So has its own atmosphere created by a famous name from the world of fashion, the arts or design. First label hotel was Sofitel So Mauritius Bel Ombre with interiors by Thai architect Lek Bunnag and signature designs by Kenzo Takada. Followed by Sofitel So Bangkok in 2012, decorated by famous local designers inspired by the 5 elements, Water, Earth, Wood, Metal and Fire, with a « French Touch » contributed by Monsieur Christian Lacroix. Sofitel So Singapore is scheduled in 2013 and Sofitel has enlisted world-famous designer Karl Lagerfeld to create the hotel emblem. Future Sofitel So hotels are planned with Sofitel So Mumbai in India and Sofitel So Rio Ipanema in Brazil.