SIRS

Turning research into action can be challenging, but it doesn’t have to be! At SIRS, we help our clients “win smart” by equipping them with in-depth insights that transform customer experiences across their organizations. We pair the industry’s best customer service with state-of-the-art research methodologies to meet and exceed every client need. Whatever the business requirement, we partner with our clients to formulate customized project plans that use complex data to produce simple, actionable results.SIRS specializes in both Qualitative and Quantitative research for both B2C and B2B in a wide variety of industries including retail, restaurant, healthcare, insurance, financial, home services, and CPG.SIRS employees are industry veterans, with most having over 15 years of experience. We have a passion for industry trends and an overall curiosity about the markets and industries we serve.SIRS Founders were part of the team that took Kroger from “Good to Great” as discussed in the best-selling business book by Jim Collins. This research was “a key to Kroger’s retailing success…the fundamental strength of the Kroger company.”— Kroger CEO - Forbes MagazineOur Solutions:Brand Tracking/Awareness & UsageProduct/Service Concept TestingCustomer Experience (CX) ResearchShopper InsightsEmployee Engagement (or Exit) Studies Market/Customer SegmentationProblem Store StudiesMarket AnalysesSales Predictive ModelingAdvertising ResearchOur Toolbox:QuantitativeTelephone (CATI) SurveysOnline SurveysPoint of Purchase SurveysMobile SurveysMixed mode SurveysSpeech and Text AnalyticsIn-store/Onsite Intercept SurveysQualitativeNational Respondent Recruiting In-Depth InterviewsFocus Group Design & Facilitation Focus Group HostingFocus Group ModeratingOnline Bulletin Boards