Seera Group

Seera is the new name for Al Tayyar Travel Group, the largest travel, and tourism group in the MENA region.Seera means journey. A symbol of change. A positive step into the future. We’re opening up the opportunity of travel for everyone by connecting cultures, through a balanced portfolio of trusted brands that consistently exceeds customer expectations.Through our portfolio of brands we are: - Transforming the traditional travel agency model, by bringing our online capabilities and know-how into retail environments through Almosafer and Tajawal, our Consumer Travel brands.- Building the smartest, most intuitive business platform in the industry with Elaa, our Travel Management brand, with a key focus on creating better value for the corporate and government sector.-Through Mawasim, our Hajj and Umrah brand, we’re combining our knowledge of travel and the values of hospitality to offer pilgrims and business partners the experience they truly deserve.- While our new zesty car rental and fleet management brand, Lumi, is transforming a sector in need of change, by adding smarter tech-based services, centered around the needs of a new generation.Seera is a partner perfectly poised to help accelerate the growth of our Kingdom and region through travel. Join us on an even greater journey.Imagine where travel can take us together.