SDA Holding

La Société de Distribution Africaine (SDA), a Belgian financial holding company, was established in 2008 by Philippe de Moerloose (CEO & Founder) to group and structure its businesses active on the African continent in the distribution of new vehicles and equipment. The SDA Group offers a complete range of high quality products and solutions as well as the best after sales service, at competitive prices,in 27 African countries. The distributed range covers cars, buses and trucks, machinery for public works and construction, and equipment for farming, forestry and mining. Its extensive knowledge of Africa, drawing on two decades of presence on the continent, makes the SDA Group a real asset to its partners, customers and suppliers. Dynamic and competent, the SDA Group and its 2000 employees are always looking for new business opportunities, while mitigating the risks specific to emerging markets.