Saudi Broadcasting Authority - SBA.

Vision As the outset of Islam, the Kingdom of Saudi Arabia seeks an outstanding and valuable media development. A development with social, cultural, environmental, and economical benefits that are derived from our Islamic values.Message To spread the message of Saudi Arabia nationally and internationally by using classical and modern-day mediums and technologies, which means increasing the performance of Radio and Television to develop them to meet the best international standards.Values The Saudi Broadcasting Authority values are derived from the Islamic, social, professional moral systems, and these morals are to be consolidated in each individual in all organizational units in the Authority. Our main set of values are:• Good manners.• Responsibility and openness.• Initiative and creativity.• Loyalty to Allah, then the King and our Homeland.• Serving and protecting the interests of our country and citizens.• Openness to the world cultures and people.Goals• Assuring the best performance of Television and Radio, and ensure to guide it to serve national interests, economic and social development, visual and audio media development, and to promote good manners and patriotism.• Reflecting the general policies of the country in all sectors.• Bringing into view morals derived from Islam and promote it.• Contribute in publishing the national, Islamic, and human heritage.