Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) develops innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia, La Banda and others in development. Saban Brands Lifestyle Group (SBLG) drives major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB operates a global network of offices in Los Angeles, London and Sydney. For more information, visit www.sabanbrands.com.
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11-50 employees
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Entertainment
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10100 Santa Monica Blvd., Suite 500, Los Angeles, California 90067, US
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2010
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Distribution, Animation, Lifestyle, Consumer Products, Entertainment, Retail, Brand Management, Development & Production
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Janet Hsu is the CEO of Saban Brands. To contact Janet Hsu email at [email protected].
The decision makers in Saban Brands are Chuck Russell, Gil Saban, Janet Hsu, etc. Click to Find Saban Brands decision makers emails.
Saban Brands specializes in acquiring and developing properties across various sectors, primarily in entertainment and lifestyle. This includes animated series, live-action content, consumer products, and retail experiences. The company aims to create a diverse portfolio that resonates with audiences of all ages, leveraging its expertise in brand management and development.
Saban Brands employs a strategic approach to brand management and development by focusing on building strong, recognizable brands that can thrive in multiple markets. This involves comprehensive market research, innovative marketing strategies, and partnerships with industry leaders. The company ensures that each brand is positioned effectively to maximize its reach and impact across various platforms, including television, digital media, and retail.
Saban Brands operates primarily in the entertainment and lifestyle industries. Within these sectors, the company engages in activities such as animation, distribution, consumer products, and retail. By leveraging its expertise in these areas, Saban Brands aims to create engaging content and products that appeal to consumers globally.
Yes, Saban Brands offers distribution services for animated content. The company has established relationships with various networks and platforms, allowing it to effectively distribute animated series and films to a wide audience. Saban Brands focuses on maximizing the visibility and reach of its properties through strategic distribution channels.
Saban Brands develops a wide range of consumer products that are tied to its entertainment properties. This includes toys, apparel, accessories, and home goods. The company collaborates with leading manufacturers and retailers to create high-quality products that reflect the essence of its brands, ensuring that they resonate with fans and consumers.
Saban Brands ensures the success of its properties in the retail market through a combination of strategic partnerships, targeted marketing campaigns, and a deep understanding of consumer trends. The company works closely with retailers to create compelling in-store experiences and promotional activities that highlight its brands. Additionally, Saban Brands continuously monitors market performance and consumer feedback to adapt its strategies for optimal results.
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