Red Dress

"we sell happiness" I am an artist in every expression of the word and I am not complete unless I am in a creative environment. The Red Dress Boutique was born from a need of creative expression on a larger scale…and www.reddressboutique.com, to push that creativity even further. I wanted to fill a void in the women's market. Sure, I could go to the mall and see stores that carried merchandise I either could not afford or that would increase my chances of having at least 5 other people wearing the same outfit I was. But I also wanted to create this place that would bring color and confidence and happiness to a woman's day. Sometimes just having that one fantastic new outfit is all a woman needs to turn a bad day into a good one, to give a woman the confidence she needs going into an interview or to give that stay at home mom a reason to smile after that rare moment she treats herself. So I started handwriting all the thank you cards that went in our orders, packing it up like the present that it was and sending it off in hopes that it brought a smile to the woman it went to. I wanted to give women like me a bit of "happiness" in a world that could all too often make her feel like she just wasn't "this" or "that." I began asking our customers what they wanted to see in our stores and on the website. It had never been done before. Imagine going into your nearby department store and asking the store manager, "Hey, can you find me a caged wedge...or a palm print maxi?" I listened. I took notes. And I went on a hunt for their wishes and wants. To make it feel like it was just as much their store as it was mine. No doubt, it has been the most challenging and fulfilling experience of my life. A notorious workaholic, I live for my stores and for helping my customers find that perfect outfit. You cannot walk in my store without seeing me in it. From the way Red Dress looks to the clothes that are picked...my soul is on display.