Rapala VMC Corporation

Rapala VMC Corporation is one of four global players in recreational fishing. We have the biggest distribution network, global manufacturing resources and the most desired brands. The Rapala Group has an outstanding record of expanding to new territories and business areas. We have helped millions of fishermen to catch more fish. Global presence and portfolio of leading brands makes us more resistant to seasonal changes and business cycles. But first and foremost, our structure provides new opportunities for growth. Rapala VMC Corporation is already among the most international companies in the Helsinki Stock Exchange. The goal is to continue to grow catch by catch through strategic cornerstones: brands, manufacturing and distribution.