PSC (Princeton Strategic Communications)

Your story is our strategy. Together with Princeton Public Affairs Group and WSW (Winning Strategies Washington) our 40 professionals provide public affairs and marketing communications to corporations, non-profits and associations. Our award-winning full-service marketing communications firm delights in crafting stories, promoting organizations, marketing companies, and building reputations. Through all the right media, we help you reach the people who matter to you. Together we: - Begin each engagement by understanding “what success looks like” for you. This is our stake in the ground. - Seek first to understand, before we seek to be understood. We listen carefully to you and to your customers. - Craft your authentic story, starring your organization or your customers. We look to educate and entertain, rather than interrupt. - Fashion an integrated communications plan to reach the right people in the right way at the right time. - Reach people through controlled media to educate key audiences and position the organization; earned media to gain credibility and raise awareness; digital interactive and social media to exchange information and gain feedback; and events to motivate, reinforce views and provide Q&A. - Report back to you regarding metrics and needs. If a crisis occurs, we’re ready in advance with an action plan.