Proximity Branded Entertainment

This new digital landscape of branded entertainment that’s driven brands to serve as content creators, producers, and distributors has required agencies to review their business model as well. Still trying to manage the universal shift to “digital,” many agencies are uncertain about what role they should, or can, play in delivering a successful branded entertainment experience for their clients. At Proximity Branded Entertainment, we believe that the secret to delivering unique and effective branded entertainment is to partner with the client and, together, foster its development from start to finish. To that end, our agencies are evolving. In some offices, we’ve employed a hybrid agency/ studio model, or Stagencio, that allows us to understand the Brand’s need and develop a strategy as their advertising agency, but also produce and deploy the original intellectual property as the film studio. We’ve committed to this approach by staffing a full-time team of branded entertainment specialists: award- winning filmmakers, writers, producers and technicians who also have extensive experience as advertising creatives and who, ultimately, are able to create work that serves both the story and the Brand.