Pride® Limited - A Pride® Group Venture

Since the introduction of our retail brand in the Bangladeshi market in 1991, Pride® Limited has strived to build upon it’s commitment of delighting Bangladeshi consumers with the best quality textile products, at the most affordable prices, and manufactured in our own facilities with highest quality assurance and compliance. Thus, by 2018 the Pride® Limited network has expanded to around a 100 stores and has been established as a pioneer and top lifestyle retailer in Bangladesh. We also have the distinction of bringing organized retail into Bangladesh at a time when the retail industry had no key players and had an unregulated environment. Our position as a pioneer apparel brand for the greater Bangladeshi market is a marked achievement for us. For the last 25 years, Pride® enjoys the formidable position as one of the most famous and innovative textile manufacturers and retailers in the country. Pride® offers its customers a wide range of textile products to enhance their lifestyle. Our product portfolio ranges from traditional menswear, womenswear and kidswear, to every day casual wear and office wear. It also includes a trendy urban line following the latest trends and styles of European fashion for the young, fashion forward generation, under its sister brand, Urban Truth®. We have also introduced and built a following for our Home Textiles line, which includes bedsheets, quilts, dining sets and towel sets. Pride® Limited bases its activities on the core values of integrity, product excellence and trust. We work to delight our customers with process excellence, quality assurance and the best locally manufactured textiles at the best prices. Moreover, the respect and sincerity we show our customer base has brought brand loyalty and success over the last 25 years.