Pop Up Retail Group

Operating internationally, the Pop Up Retail Group specializes in the development and operation of these branded, experiential retail store environments. Our very unique service offering operates at the strategic intersection of consumer/shopper marketing and retail design/operations. Our highly seasoned management team reflects this capability. The concept of pop up retail is being used by an extremely broad array of client groups including many international household brands such as L'Oreal, Proctor and Gamble, Nike, Sears, Sharp Electronics and Target Stores. Organizations who have deployed this powerful tactic have made a strategic decision to shift funding from traditional media to the experiential model due to its ability to develop high touch relationships with consumers. Brand owners of consumer goods are using this break through strategy to introduce new products, support brand repositioning, expand seasonal or geographical distribution or to simply augment their current media/marketing mix. Marketers respect pop up retail as a communication vehicle that delivers the brand's comprehensive proposition through focused, highly capable associates in a retail context that is dedicated 100% to their brand. Programs with increased permanency act as "flagship locations" to drive brand ubiquity and offer a level of brand interaction and engagement that no mass retail partner or broad scale communication medium could offer. The other large segment of pop up retail executions are by retailers themselves. Many world class retail organizations are seeing the value in extending their retail presence through strategically located, temporary, pop up locations. Programs of this nature include geographical expansion during key selling seasons, consumer shows and testing new smaller/unproven markets.