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48 years ago, in modest surroundings, a small company was set up in Mumbai to manufacture low voltage cables. This was the unassuming genesis of a powerful brand that was destined to rule the cables and wires space in post-liberalization India. Today, Polycab is the country’s No. 1 brand in cables and wires and a Rs 5400 crore enterprise. It has forayed into new businesses like fans, lighting, luminaries, switches, pipes, conduits and switchgears. The endeavor of the brand is to have 'Connection Zindagi Ka'.