About PICO International

Pico is a global leader in total brand activation with a proven track record of more than five decades. Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere. We call it Total Brand Activation.

Our uniqueness and strengths lie in the diversity of some 2,200 inspired professionals working in 35 cities worldwide. Backed by about 80,000 sq. m. of production facilities, their capabilities empower Pico to successfully meet or even exceed client expectations.

In 2021, the Pico Group won Gold awards for ‘B2B Agency of the Year and Event Agency of the Year’ presented by Marketing Magazine in Hong Kong. In North America, Special Events magazine listed us as one of the ‘50 Top Event Companies’ nine times between 2012 and 2020. The Group won ‘Company with Most Investment Value’ and ‘Best ESG’ awards at the China Financial Market Awards 2021, the InnoESG Prize 2019, and a Grand Award in the ‘Best ESG Report – Small Cap’ category at the 2018 Hong Kong ESG Reporting Awards.

Pico Far East Holdings Limited has been listed on the Hong Kong Stock Exchange since 1992 (Stock code: 752.HK). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock code: PICO).

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Website
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Employees
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Industry
Events Services
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Headquarter
4 Dai Fu Street, Tai Po Industrial Estate Tai Po, Hong Kong, Hong Kong 00000, HK
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Founded
1969
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Keywords
Sustainability, Content, Sports, Venue Management, Event Activation, Digital Events, Virtual Events, World Expo, Hybrid Events, Exhibition Activation, Interior And Retail, Meeting Architecture Activation, Visual Branding Activation, Museum And Themed Entertainment

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Frequently Asked Questions about PICO International

Who is the CEO of Pico Group?

David Yeap is the CEO of Pico Group.

Who are the decision makers in PICO International?

The decision makers in PICO International are Ahmed Raffat, Esther Ho, Mary Lam, etc. Click to Find PICO International decision makers emails.

What services does PICO International offer for event activation?

PICO International specializes in a wide range of event activation services, including live events, hybrid events, and virtual events. Their offerings encompass everything from conceptualization and design to execution and management. They focus on creating immersive experiences that engage audiences and enhance brand visibility, leveraging their expertise in content creation, venue management, and visual branding.

How does PICO incorporate sustainability into its projects?

PICO International is committed to sustainability and incorporates eco-friendly practices into its projects. This includes using sustainable materials, minimizing waste, and implementing energy-efficient solutions during event planning and execution. They also focus on creating experiences that promote awareness of environmental issues, aligning with their clients' sustainability goals and enhancing the overall impact of their events.

What industries does PICO serve?

PICO International serves a diverse range of industries, including sports, entertainment, retail, and corporate sectors. Their expertise in event activation and brand experiences allows them to tailor solutions for various clients, whether it's a major sporting event, a corporate exhibition, or a themed entertainment project. Their adaptability and experience make them a trusted partner across multiple sectors.

Can PICO assist with digital and virtual events?

Yes, PICO International has extensive capabilities in digital and virtual events. They provide comprehensive solutions that include virtual event platforms, content creation, and audience engagement strategies. Their digital-first approach ensures that clients can effectively reach and interact with their audiences, regardless of location, while maintaining the same level of engagement and impact as in-person events.

What is the role of content in PICO's brand activation strategies?

Content plays a crucial role in PICO's brand activation strategies. They believe that compelling content is essential for engaging audiences and conveying brand messages effectively. PICO's team of experts works closely with clients to develop tailored content that resonates with target audiences, whether through storytelling, multimedia presentations, or interactive experiences. This focus on content helps to create memorable experiences that drive brand loyalty.

How does PICO approach venue management for events?

PICO International employs a strategic approach to venue management, ensuring that every aspect of the event aligns with the client's objectives and brand identity. Their services include site selection, logistics planning, and on-site management. By leveraging their extensive network and experience, PICO ensures that the chosen venue enhances the overall experience, supports operational efficiency, and meets the specific needs of each event.

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