Phoenix Marketing International - Phoenix Multicultural / Phoenix Cultural Access Group

Contact Jeronima Pilar/[email protected] 212-987-3433 Phoenix is headquartered in Rhinebeck, NY with offices in New York City, Boston, Detroit, LA, Austin, Tampa, Philadelphia, Warrington (PA), Raleigh-Durham, Branchburg (NJ), Salisbury (MD), and an EU office in London. Phoenix has been active in the Consumer Goods and Retail sectors for over 15 years, conducting both qualitative and quantitative custom research in the general market and multicultural markets. Our goal is to generate actionable insights regarding markets, consumers, and shoppers in order to drive our clients’ business growth. Experience includes the full spectrum of research techniques used for market sizing, product innovation, branding, and advertising measurement. We offer leading edge expertise in segmentation, attitude and usage, concept testing, product and package testing, copy testing, pre and post ad effectiveness, brand tracking, sales forecasting, and marketing mix optimization. Phoenix’s multicultural expertise includes several proprietary approaches and over 500 studies focusing on the Hispanic, Asian, and African American markets. Phoenix developed the first acculturation model in the US which provides a baseline for understanding change in multicultural markets such as Hispanic or Asian American. Phoenix’s multicultural brand equity model incorporates loyalty to brands from the home country, providing holistic insight into buying behavior in the US. Our Multicultural Advertising Performance Analysis (MAPA) is a unique copy testing technique that goes beyond standard measures to define the elements of ‘cultural connection’ that drive success of the advertising. Phoenix has conducted research for a wide range of leading manufacturers in the food, beverage, and personal care categories. Our ability to deliver quality results fast, combined with our freedom to be both flexible and creative in delivering solutions, is why our clients return to us time and time again.