**Pakistan Beverage Limited Profile**
Pakistan Beverage Limited (PBL), established in August 1950 in Karachi, is a prominent player in the beverage industry of Pakistan. Founded by the visionary Haji Ali Muhammad, known for creating the iconic Pakola brand, PBL has evolved significantly over the decades. Initially located on Nishter Road, the company relocated to the Site Industrial Area in 1960, where it experienced substantial growth and innovation. Under the leadership of Mr. Yasin Haji Kassam, who joined the company in 1968, PBL introduced several successful products, including Orange Crush and Pineapple Crush in 1976, and expanded its portfolio to include franchised brands like Bubble Up and Apple Sidra.
Today, PBL operates a robust network of six factories across Pakistan, including facilities in Karachi, Hyderabad, and Quetta, as well as specialized production for Yassir Fruit Juice (SLICE), Aquafina, and Pakola Product Limited. The company has also established a significant partnership with global brands, having acquired franchises for Pepsi, Miranda, and Teem in 1979. This strategic move has allowed PBL to enhance its product offerings and maintain a competitive edge in the beverage market.
PBL is dedicated to delivering high-quality beverages, utilizing advanced technologies in production and bottling processes to ensure product safety and consistency. With a diverse range of soft drinks, fruit juices, and bottled water, Pakistan Beverage Limited continues to serve a wide array of consumers, solidifying its position as a leader in the Pakistani beverage industry.
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51-200 employees
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Food & Beverages
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1950
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Leaders In Sales & Distribution, Leading Beveragers Of Country, State Of Art Plants
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Usman is the CEO of Pakistan Beverage Limited. To contact Usman email at [email protected].
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