Ofogh Koorosh Chain stores

Ofogh Koorosh chain stores (OKCS) is the largest soft discount store model in Iran .OKCS’s goal is to offer consumer goods with the best prices and highest quality.In November 2013 OKCS opened the first franchise in Tehran, OKCS make trust – base relationship with the consumers and plays a crucial role in the retailing industry in Iran.POSITION• To quality standards most efficiently by limiting the product portfolio to 1400 products.• OKCS mentality is minimizing the management, store design, distribution, marketing and promotion costs.Target Market• OKCS has segmented the market in to 10 different and distinct partitions in which there is sufficient potential customers.Vision.Location • Discount Store in Tehran, Alborz, Qom, Isfahan, Fars, Tabriz, Bushehr, Mazandaran, Kordestan, Qazvin, Hamedan, Razavi Khorasan, North Khorasan, East Azerbaijan, West Azerbaijan, Kohgiluyeh , Boyer-Ahmad, Gilan, Golestan, markazi and semnan.Core Competency• OKCS attracts its customers by providing some advantages over its main competitors:– Being cheap but in a good quality and giving special discounts.– Availability.– Accessibility.Variety• Variety of goods is poor but the most wanted goods can be presented to customers.• All Products are available in stores can be divided to 4 categories:• FMCG• Fresh Market• LHH