NRMA Living Well Navigator & Owl Ratings

Living Well Navigator is a new NRMA service for our senior members, and the wider community, providing information, resources and recommended services to help them age well. With access to 1.4 million NRMA members aged over 50, plus 80,000+ visitors to our Living Well Navigator website every month, and 38,0000+ email subscribers, this is a unique gateway for businesses seeking access to seniors to promote their brand and services. Living Well Navigator publishes a comprehensive list of retirement villages, community and home care services and residential aged care accommodation located across Australia. Backed by the trusted brand of NRMA, Living Well Navigator awards Owls only to those services with the best customer engagement. Owls are the 'chefs hat' of aged care, used by consumers to identify exceptional service. Developed in partnership with the global research company Gallup and Council on the Ageing (COTA), Owl Ratings is an independently and scientifically validated rating by customers of a service. It's a tool with a wide range of indicators that businesses can use to measure their customer engagement, identify areas needing improvement. With aged care reforms well underway, and consumers having unprecedented choice and control, the landscape is quickly shifting. Understanding your customers' experience will be key to business success in this new, consumer driven marketplace. Customer 'satisfaction' is not enough in today's savvy consumer. It is customer engagement that will define your retention of existing clients and the attraction of new ones. Tools like Owl Ratings offer insights into the emerging behaviours and preferences of your customers, and help reshape your overall value proposition.