Novelty Inc.

Novelty Inc. is a product development company specializing in cool new HIGH impulse products, with a heavy emphasis on technology products. We start with ideas and transform them into product. Our company has its pulse on what is hot in the market place and can turn unique ideas into product faster than nearly anyone on earth. We pride ourselves on understanding the trend market place and creating what’s next. Our system is vertically integrated from design through sourcing. All of our design is done in the US with our own in house design team. Our US team works hand-in hand with our Chinese employees in one of Novelty’s four China offices. After we create the product Novelty then packages the product with programs that help our partners sell it and improve their profit margins. The programs include direct import, guaranteed sale, partial service, distributor service or somewhere in between. We believe that product is key but it is just the start to a successful program. We create 1000's of unique items annually and sell them to all types of retail including but not limited to C-stores, Grocery, Mass Market, Redemption Centers, catalogs, etc. Our customers including Wal-Mart, Family Dollar, Wal-green, Coremark, Justice, Claire’s, Circle K, Mac’s, Valero, Jo-Ann Fabric, Spencer’s, Hot Topic, Winn Dixie, etc. The company has grown from a printed apparel business to a vertically integrated product development company. We manage 9 different operating businesses that are vertically integrated into unique channels. Novelty, Inc. is based in Greenfield, IN. We occupy a 250,000 square foot distribution center that serves as a centrally located distribution point as well as our home office and product development center. Our websites: Novelty Inc. - www.noveltyinc.com Kipp Toys - www.kipptoys.com Novelty Redemption - www.noveltyredemption.com Novelty Liquidation - www.noveltyincwholesale.com Novelty Premium - www.noveltypremium.com.