Nielsen Scarborough

Nielsen Scarborough offers a comprehensive suite of local market data, including insights on consumer behavior, media consumption, and purchasing patterns. The data is available for 210 Designated Market Areas (DMAs) and is designed to help businesses understand their target audiences better, optimize marketing strategies, and make informed decisions based on local consumer trends.

Businesses can leverage Nielsen Scarborough's local insights to gain a deeper understanding of their customers, identify market opportunities, and tailor their marketing efforts. By connecting media consumption with purchasing behavior, companies can create more effective advertising campaigns, improve customer engagement, and ultimately drive sales growth.

Nielsen Scarborough supports a wide range of industries, including retail, automotive, healthcare, entertainment, and consumer packaged goods. Their data and insights are valuable for any business looking to understand local market dynamics and consumer preferences, enabling them to make data-driven decisions that enhance their competitive edge.

Yes, Nielsen Scarborough offers customizable data solutions tailored to meet the specific needs of businesses. Clients can request specific demographics, geographic areas, and consumer behaviors to ensure they receive the most relevant insights for their marketing strategies and business objectives.

Nielsen Scarborough updates its local market data regularly to ensure that clients have access to the most current and relevant information. This frequent updating allows businesses to stay informed about changing consumer behaviors and market trends, enabling them to adapt their strategies accordingly.

Yes, Nielsen Scarborough provides online access to its data through its Local Insights suite. Clients can easily navigate the platform to access reports, dashboards, and analytics that provide valuable insights into consumer behavior and media consumption in their target markets.