Nashville Convention & Visitors Corp

Tourism is our business – and it’s booming. Nashville’s hospitality industry has been on a record-breaking streak of growth in hotel rooms sold and hotel taxes collected for the past decade. The direct impact of the hospitality industry in Nashville is $7 billion annually with more than 16.1 million visitors who came in 2019. Nashville has been named a top global destination for the past eight years by major travel publications. From the city’s world-renowned honky tonks to the rise of our dining and fashion scene, the world is taking note of Music City’s authenticity, creativity, and Southern hospitality. We are proud of our work branding, selling, and marketing Nashville to the country and the world. With convention business as the backbone of our sales activity, our sales staff consistently exceeds aggressive sales goals. Thanks to the Music City Center and Gaylord Opryland Resort, Cvent named Nashville as the country’s sixth busiest meeting destination. Hotel construction is at a record pace with thousands of projected hotel rooms being added in the next few years. The NCVC produces the city’s two largest, one-day events on July 4th and New Year’s Eve. Both events sell thousands of hotel rooms and generate millions of dollars in direct visitor spending. The NCVC works closely with the City of Nashville and the Mayor’s Office, and we are governed by a volunteer board made up of outstanding community leaders. Our work is guided by the principles laid out in the Music City Brand Promise: The Promise of Nashville - where music is inspired, created, recorded and performed - is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.