Muk Haircare Pty Ltd

muk is the destination product for those who refuse to conform, embrace diversity and insist on making a strong personal statement. muk is an underground brand that has built its reputation on hard core performance alone. The 1,000's of salons worldwide that stock muk have labelled it the hairdressing industry's next iconic brand. Founded in Melbourne Australia in 2006, muk embarked on a journey to develop a brand that went against the trend of all other hair care companies. Their vision was to create a product range that not only out performed the market leaders, but grabbed the imagination and attention of a market place constantly being bombarded with "scientific" jargon and magical claims. muk is not just about great hair products; it's a culture, a lifestyle, an attitude. muk launched its first product "hard muk" in late 2006. With just 1 product, muk became an overnight success, outselling many of the industry leading brands within weeks. muk's customer service department was inundated with calls from salons literally asking "what is muk?" Consumers were demanding their salon stock muk! Why? Because muk is not just about a great product; it had hit a chord with consumers ready to break out of the boring world of "me too" products and marketing. muk is unique, naughty, provocative, sexy and above all, different.