Miramar®

Miramar Brands Group, Inc., headquartered in Pasadena, California, is all about the innovation and expansion of retail and consumer brands worldwide. Miramar is a leading global, privately held independent brand management, licensing, consulting, celebrity and media marketing and design company. Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by encouraging brands, media companies, individuals, retailers, corporations, celebrities or entertainers to think and act differently about how they connect in our new global world. After all, today is all about how brands and retailers can keep up with needs of its customers and grow the base. There are major trends reshaping the retail landscape and there are actions we believe brands and retailers must take if they are to ride the wave instead of being swept away. Drawing on our research and experience working with companies across the Global retail sector, we believe that five trends will have a significant impact on the industry: demographic changes, multichannel and mobile commerce, personalized marketing, the distribution revolution, and emerging retail business models. Each trend is powerful on its own, and collectively they will redefine what it takes to be a successful brand. MIRAMAR’s executive team has over 50 years of combined experience in developing, marketing and manufacturing some of the most powerful brands in the world. Brand partners and clients include: • Lagardère Active Enterprises, Paris, France • Hachette Filipacchi Presse, Paris, France • ELLE®, North America, South America and Middle East • ELLE® Decor • American Brand Holdings • Hang Ten® and Hang Ten® Gold, North America • Cherokee® • Tony Hawk® Clothing • Berkshire Hathaway • Fruit of the Loom® • Union Underwear • Russell® Brands • Spalding® • King of the Beach® • USA Volleyball • The US Open of Beach Volleyball