About Merit (Sacunas)
Merit is a strategic consultancy and Market Invention Company that focuses on how business strategy lives in the context of short-, medium- and long-term brand activation. Meaning, Merit is not your normal agency. Merit’s philosophy is based on CEO Adam Vasquez’s book, Toothfish: The Origin of Markets. Buy it on Amazon. Or, contact us and we’ll get you a copy.
As Merit works with clients to maximize short-term marketing (ROI) with design and omnichannel creative and media resources, we simultaneously work on systematic positioning for medium- and long-term sector leadership. Think of it as challenger marketing on steroids. Visualize it by an X in comparative categorical Google interest and market share. The process is called Market Invention. It is based in economics and lives at the intersection of strategy and inventive creative. There! We buried the lead.
Market Invention’s impact means clients stop competing in old, crowded spaces and create markets where they lead. The marketing then shifts from challenger to leadership principles, where copycats literally fuel and validate sector leadership.
A commitment to lifetime learning is required to work here. So clients who themselves become inspired with possibility, based on current and predictive trend research, do well here. Nothing we recommend is a risk, but we DO challenge clients, as we challenge ourselves, to make big moves. We are practical, as in “no BS,” so we appreciate clients who know the differences between fluff and action, and spin and authenticity. We make the C-suite look good, like visionaries. If you are or know of someone who themselves are visionaries or someone who simply does not want to maintain a cash cow, we’d love to talk.
MERIT EAST | Harrisburg, Philadelphia + Washington, DC
MERIT MIDWEST | Milwaukee, WI
A Chief Marketer Top 200 Marketing Agency of 2022
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51-200 employees
View all Merit (Sacunas) employees
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Marketing & Advertising
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121 Locust Street, Harrisburg, Pennsylvania 17101, US
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1990
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Social Media Marketing, Strategy, Advertising, Branding, Consultancy, Customer Experience, Communications, Public Relations, Marketing, Market Research, Digital, Consulting Firm
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Frequently Asked Questions about Merit (Sacunas)
Mary Mary Sexton is the CEO of Merit. To contact Mary Mary Sexton email at [email protected] or [email protected].
The decision makers in Merit (Sacunas) are Diana Miller, etc. Click to Find Merit (Sacunas) decision makers emails.
Merit provides a comprehensive range of services including strategic consultancy, social media marketing, branding, advertising, public relations, and customer experience enhancement. Our approach is centered around aligning business strategies with effective brand activation across short, medium, and long-term goals.
At Merit, brand activation is viewed as a dynamic process that integrates business strategy with market needs. We utilize a tailored approach that combines market research, digital strategies, and innovative communications to ensure that brands resonate with their target audiences and achieve their business objectives.
Merit works across a diverse range of industries, including but not limited to retail, technology, healthcare, and consumer goods. Our expertise allows us to adapt our strategies to meet the unique challenges and opportunities within each sector, ensuring that our clients achieve optimal results.
Market research is a foundational element of Merit's strategy. It enables us to gain deep insights into consumer behavior, market trends, and competitive landscapes. This information is crucial for developing informed strategies that drive effective brand activation and ensure our clients remain ahead in their respective markets.
Absolutely! Merit specializes in digital marketing strategies that encompass social media marketing, content creation, and online advertising. We leverage the latest digital tools and platforms to enhance brand visibility, engage with audiences, and drive measurable results for our clients.
Merit employs a variety of metrics and KPIs to measure the success of its strategies. We focus on both qualitative and quantitative data, including brand awareness, customer engagement, conversion rates, and overall ROI. Regular reporting and analysis allow us to refine our approaches and ensure continuous improvement for our clients.
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