Media Is Power

Media is Power guides c-level marketers, and their teams, through the impact of convergence across media, data, technology and content.Media Is Power is part of this shifting landscape -- a platform for marketers, from marketers in a constant state of iteration as they test, learn and grow business.The paradox of technology convergence driving media fragmentation is forcing marketers to adapt. Even industry roles are evolving as consumers and brands are becoming media to meet a new level of audience demand for content.Our readers are pragmatic and progressive. As they address the challenges of adapting to changing consumers, media, technology and communications planning, they realize it’s not as simple as abandoning the old for the new.This platform serves as a reminder to our industry that media isn’t dead, Media Is Power. Who Is Media Is Power?Media is Power is brought to you by the media experts at The Empower Group. The Empower Group is an independently-owned network of companies that help brands build business. It’s made up of media agency Empower MediaMarketing, brand-building agency Powerhouse Factories and content marketing company Magnetic Content Studios.