Mavi

Mavi, incorporated in 1991 in Istanbul, is today recognized as a highly successful global lifestyle brand with strong denim roots. With presence in 35 countries including Turkey, USA, Canada, Germany and Russia, Mavi sells its products via 440 mono-brand stores and c. 5,500 points of sale. The Perfect Fit philosophy guides Mavi in designing the jeans that perfectly fit the lifestyles, body types and quality expectations of its customers. With 9.7 million pairs of jeans sold in 2019, Mavi ranks among the world’s leading premium denim brands. Mavi runs an omni-channel model, selling its products through a directly operated retail network with stores located in major international fashion centers, as well as department stores and online retailers including Bloomingdale’s, Nordstrom, Peek & Cloppenburg, Simons, Amazon, Zappos.com, Zalando.com and David Jones. Mavi’s global strategy All Blue is built on ‘sustainable growth through quality’ with People, Innovation, Dynamism and Nature as key values driving the brand. As a brand whose heart beats with denim, Mavi works passionately to develop the world’s best and most innovative jeans while keeping its focus on ‘quality’ for sustainable growth. Mavi’s trusted brand image translates into high quality and strong pricing power with products positioned between the upper-end of the ‘core’ and the ‘premium’ section of the ready-to-wear market. The loyalty program Kartuş, recognized as Turkey’s best-in-class with 8.2 million members, serves as a key tool for Mavi to analyze and leverage customer data. With approximately 5.8 million members active in the last two years, the Kartuş program continues to acquire over 1 million new customers every year. Kartuş loyalty card is used in 80% of the retail transactions in Turkey. With 4,086 employees globally, Mavi is recognized as an employer of choice by several rating platforms.