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51-200 employees
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marketing & advertising
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625 North Washington Street, Suite 450,Alexandria,VA,US
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Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/)Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage.MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement.We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization.It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.
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Marketing General Incorporated Email Formats | Example Email Formats | Percentage |
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{f}{last} | [email protected] |
33.33%
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The widely used Marketing General Incorporated email format is {f}{last} (e.g. [email protected]) with 33.33% adoption across the company.
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