About Live To Play Sports

Live to Play Sports is Canada's largest and most experienced wholesale distributor of premium bicycles, parts, and accessories and the parent company of Norco Bicycles and Axiom Cycling Gear. Since 1964, we've excelled in delivering premium brands to independent speciality bicycle dealers. We’re a group of passionate riders, connecting people with cycling.

Mission:
Making lives better through cycling by developing, marketing & distributing specialty cycling brands.

Vision/Purpose:
We believe everyone is a cyclist. We embrace cycling’s potential to improve the quality of life for everybody. Through Norco, our other proprietary brands, and those we partner with for distribution within Canada, we will achieve a touch point with every cyclist.

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Website
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Employees
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Industry
Sporting Goods
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Location
1465 Kebet Way, Port Coquitlam, British Columbia V3C 6L3, CA
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Founded
1964
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Keywords
Distribution, Wholesale, Manufacturing, Cycling, Cycling Advocacy, Bicycle Design

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Frequently Asked Questions about Live To Play Sports

Who is the CEO of Live To Play Sports?

Martin Mcdonald is the CEO of Live To Play Sports.

Who are the decision makers in Live To Play Sports?

The decision makers in Live To Play Sports are Martin Mcdonald, Martin Tammik, Nik Hobbs, etc. Click to Find Live To Play Sports decision makers emails.

What types of bicycles does Live To Play Sports distribute?

Live To Play Sports distributes a wide range of bicycles, including mountain bikes, road bikes, hybrid bikes, and electric bikes. As the parent company of Norco Bicycles, they offer high-quality options for various cycling enthusiasts, from casual riders to competitive athletes. Their extensive catalog ensures that retailers can find the right products to meet the diverse needs of their customers.

How does Live To Play Sports support retailers in the cycling industry?

Live To Play Sports supports retailers by providing a comprehensive range of premium bicycles, parts, and accessories, along with exceptional customer service. They offer marketing support, training programs, and access to industry insights to help retailers grow their businesses. Their commitment to cycling advocacy also positions them as a trusted partner in promoting cycling as a sustainable and healthy mode of transportation.

What are the benefits of partnering with Live To Play Sports as a retailer?

Partnering with Live To Play Sports offers numerous benefits, including access to Canada's largest selection of premium cycling products, competitive pricing, and reliable inventory management. Retailers also benefit from ongoing support in sales training, marketing initiatives, and product knowledge, which can enhance their customer service and ultimately drive sales. Additionally, their focus on quality and innovation helps retailers stay ahead in a competitive market.

Does Live To Play Sports offer custom bicycle design services?

Yes, Live To Play Sports provides custom bicycle design services through their manufacturing capabilities. Retailers can collaborate with their design team to create unique bicycle models tailored to specific market demands or customer preferences. This service is particularly beneficial for retailers looking to differentiate themselves in the market and offer exclusive products.

What types of cycling accessories are available through Live To Play Sports?

Live To Play Sports offers a wide variety of cycling accessories, including helmets, lights, locks, bags, and maintenance tools. Their Axiom Cycling Gear brand specializes in high-quality cycling accessories designed for both performance and convenience. Retailers can find everything they need to complement their bicycle offerings and enhance the overall cycling experience for their customers.

How does Live To Play Sports contribute to cycling advocacy?

Live To Play Sports is committed to cycling advocacy through various initiatives aimed at promoting cycling as a viable and sustainable mode of transportation. They support local cycling events, partner with advocacy groups, and engage in community outreach to raise awareness about the benefits of cycling. Their efforts help to foster a positive cycling culture and encourage more people to embrace cycling as a healthy lifestyle choice.

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