Kokoro Global

Kokoro is a full-service agency with offices in the UK (St. Albans and Leeds), Rotterdam and New York. The 100-strong team runs projects in the UK and worldwide for a broad range of clients, specialising in customer research, customer experience and insight consultancy. Founded by Alison Bainbridge in 1994 as ABA Research, it was incorporated in 2002.Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. Our key products include our proprietary 5Drivers model, which describes the five states that makes consumers happy. It can help brands to understand how to strengthen their emotional connection. Feel Factor is our unique way of assessing customer experience by measuring the ‘feel’ of an experience plus its power to create a memory. Meanwhile, Feel Forward gives a 360⁰ view of the brands, the role it plays in consumers’ lives and where stronger emotional connections could be made.