IP Expression Corporation

Securing, Protecting, and Commercialising IP in New Markets. IT’S TIME TO COUNTER THE COUNTERFEITERS IP infringements damage your brand, hit your revenue, disrupt your legitmate licensees. They could even harm your end customers. You know your IP is worth protecting. Brand names, image rights, designs and trademarks – these things are your business’s most valuable assets. Just as you keep your property and people secure, so you must look after the assets that make your business unique. However, in today’s global economy, it is notoriously difficult to 'proactively police' IP infringements. Current reactive solutions simply aren’t up to the task, yet the threats to brand equity and revenue are real and potentially huge. Counterfeit products that don’t meet stringent safety standards are a danger to your customers. Sub-standard goods harm the value of your brand, and the PR consequences of this illicit trade can be grave. IP Eye™ is a powerful proactive technology developed by IP Expression. It proactively finds IP infringements that are damaging your brand, and automatically helps turn perpetrators into licensed resellers while you get on with running your business. What was once a drain on your profits becomes a revenue stream. Of course, not every infringement can be turned round so promptly. When a legal solution is required, IP Eye™ initiates legal proceedings, again working 'automatically', ensuring cost-effective resolution in most cases. And when our expert legal team needs to get involved, they manage every aspect of bringing the infringement to an end. But that’s very much a last resort. With IP Eye™ you can be confident that someone is always looking out for your IP – and taking swift action to secure it, protect it and monetise it. Fight back AND PROTECT YOUR BRAND IP with IP Eye™.