IIT Delhi presents "Marketing of Goals, Initiatives and Causes (MAGIC)"

About IIT Delhi Indian Institute of Technology Delhi is an Institute of Eminence and excellence for higher education, training, research and development in science, engineering, technology and management in India. The institute emphasizes on research based educational and academic deliverables, which have high industrial and societal impact. For details, please visit www.iitd.ac.inAbout The Program• MAGIC is a new concept in marketing. It takes inspiration from both macro-marketing & micro- marketing and makes a perfect blend to create a win-win situation for marketers, consumers, and stakeholders. • The purpose of MAGIC is to conceptualize Ideas/Initiatives and communicate them to the public for a larger societal good. • The product of MAGIC is profile centric marketing communication and the output is behavioral change. • MAGIC has multiple varieties such as social marketing, cause marketing, public policies marketing, political marketing and marketing not- for-profit. Topics Covered• Significance of MAGIC• Social Marketing for behavioral change• Public Policy Marketing• Healthcare Marketing• Public Sector Marketing• Educational Marketing • Cause Marketing • Marketing of Ideas• Not-for-Profit Marketing• Sustainable Development Goals• Building a Brand for social change• Fundraising and Volunteers development• Social Media and Social Marketing Faculty & Teaching Pedagogy• Faculty members from IITs, IIMs and premium international universities will deliver key sessions. • Experts and Practitioners from the industry will also share their knowledge and experience. • Group discussions, case studies, storytelling, group activities and interactive lectures.MAGIC will benefit1. Professionals working in Social Marketing.2. Brand managers in voluntary sector.3. Executives and Managers working on CSR initiatives.4. People who are interested to become social change agents.5. Faculty, Research Scholars and Graduates from management schools.