iFLOOR.com

It began with the thought that if things like electronics and books could be purchased on the internet, why not flooring? It had never been done and many thought it was impossible. They claimed that consumers would need to touch the flooring and a picture couldn’t tell the story. We agreed and solved that by mailing samples. Those who were willing to wait a few days could view their samples in their own time, their own space, click a couple of buttons and have their new flooring within days. That’s how we became the first internet flooring store in the world.