ICP was established in 1988 to provide advertising production, adaptation and versioning services to global advertisers. In 2005, as a natural extension to delivering global consistency and protecting our clients’ brands, we added the management of global DAM solutions to our offer. Today, this offer has expanded further and includes: Digital Transformation Consulting, Asset Management, Change Management and Support and Training across the wider Martech landscape.Across both sides of the business our client list includes Diageo, Unilever, Nokia, Avon, William Grant & Sons, SABMiller, Carlsberg, Tiffany & Co, Estée Lauder, Marc Jacobs and many more. Follow us: @icpglobal on Twitter
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11-50 employees
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marketing & advertising
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180 Great Portland St,London,GB
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1988
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Global Advertising Adaptation, Global Advertising Versioning, Vfx, Global Advertising, Global Production, Brand Data Management, Dam Managed Services, Ecommerce, Digital Asset Management, Dam Platform Consultancy
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Flip Marx is the CEO of icp.
The decision makers in icp are Chris Howley, Christopher Grakal, Derrick Ryan, etc. Click to Find icp decision makers emails.
ICP specializes in global advertising adaptation, providing services that ensure your marketing materials are tailored to meet the cultural and regulatory needs of different markets. This includes translation, localization, and versioning of advertisements to maintain brand consistency while resonating with local audiences. Our team of experts works closely with clients to understand their specific requirements and deliver high-quality adaptations that align with their global marketing strategies.
ICP employs a robust process that combines advanced technology with creative expertise to ensure consistency across all advertising campaigns. We utilize our proprietary Digital Asset Management (DAM) platform to centralize brand assets, enabling seamless access and version control. Our global production teams are trained to adhere to brand guidelines, ensuring that every piece of content reflects the brand's identity, regardless of the market it is targeting.
ICP provides services across a variety of industries, including consumer goods, technology, pharmaceuticals, and automotive. Our extensive experience allows us to understand the unique challenges and requirements of each sector, enabling us to deliver tailored solutions that enhance brand visibility and engagement. Whether it's adapting a global campaign for a new product launch or managing digital assets for an eCommerce platform, ICP is equipped to support diverse industry needs.
Yes, ICP offers comprehensive eCommerce and digital asset management services. Our DAM Managed Services ensure that your digital assets are organized, accessible, and optimized for use across various platforms. We help brands streamline their eCommerce operations by providing solutions that enhance product visibility and improve customer engagement. Our consultancy services also guide clients in selecting the right DAM platform to meet their specific business needs.
Engaging ICP's VFX services begins with an initial consultation to discuss your project requirements and objectives. Our team of skilled VFX artists will then collaborate with you to develop a creative brief that outlines the scope of work. We utilize state-of-the-art technology and techniques to create stunning visual effects that enhance your advertising content. Throughout the production process, we maintain open communication to ensure that the final product aligns with your vision and meets your expectations.
ICP provides specialized brand data management services designed to help companies maintain accurate and consistent brand information across all channels. Our solutions include data integration, asset organization, and compliance management, ensuring that your brand's data is reliable and up-to-date. By leveraging our expertise in Digital Asset Management, we help clients streamline their workflows, reduce redundancy, and enhance the overall effectiveness of their marketing efforts.
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