Howard, Merrell & Partners

The decision makers in Howard, Merrell & Partners are Bruce Hall, etc. Click to Find Howard, Merrell & Partners decision makers emails.

Howard/Merrell provided a comprehensive range of services including public relations, media planning, advertising, event planning, and interactive marketing. They specialized in consumer research and creative development, ensuring that their strategies were data-driven and emotionally resonant. Additionally, they offered expertise in Hispanic marketing and strategic brand development, catering to diverse audiences and enhancing brand visibility.

Howard/Merrell was known for pioneering the application of emotional intelligence in business communications. They believed that understanding the emotional triggers of consumers could lead to more effective marketing strategies. By leveraging insights from consumer behavior and emotions, they crafted campaigns that resonated deeply with target audiences, ultimately driving engagement and loyalty.

Howard/Merrell worked with a variety of industries, including healthcare, technology, consumer goods, and non-profit organizations. Their diverse portfolio allowed them to tailor their services to meet the unique needs of each sector, ensuring that their clients received customized strategies that aligned with their specific goals and challenges.

Consumer research was a cornerstone of Howard/Merrell's approach to developing effective marketing strategies. By conducting thorough research, they gained valuable insights into consumer preferences, behaviors, and emotional drivers. This data informed their creative development and media planning, enabling them to create targeted campaigns that effectively reached and engaged their audiences.

Social media was a critical component of Howard/Merrell's marketing strategies. They utilized various social media platforms to enhance brand visibility, engage with consumers, and drive conversations around their clients' products and services. Their expertise in social media allowed them to create tailored content that resonated with audiences, fostering community and loyalty.

Howard/Merrell approached strategic brand development by focusing on the emotional connection between brands and consumers. They conducted in-depth market analysis and consumer research to identify brand positioning opportunities. By understanding the unique value propositions and emotional triggers associated with each brand, they developed comprehensive strategies that strengthened brand identity and ensured long-term success.