Google, Social Marketing Tools

Google is one of the world’s largest social media marketing software providers, with over 21,000 paying customers worldwide, including 30 of the world's 50 most valuable brands. Google’s social marketing suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. The combination of previously acquired technology with Google’s advertising solutions will help provide a more holistic way for brands to manage and optimize their marketing efforts and spend across all digital channels, including search, display, video, mobile, and social. Google’s social media marketing division, formerly known as Wildfire, has been recognized for its innovation, inspiring leadership and contribution to the economy. In 2012, President Obama invited Wildfire Founder Victoria Ransom to Washington to represent Silicon Valley at the signing of the JOBS act in the White House Rose Garden.