General Cannabis Corp

The General Cannabis story is layered and dimensional, but alsoremarkably straightforward. We do things by the book. We aretransparent, honest and fair. We are publicly traded in the U.S., andour SEC filings are as thorough as a $4B company. We do all ofthis, and more, in an effort to raise the standard of integrity andlegitimacy in our industry, and our investors have validated thateffort by trusting us with their capital.Our signature blend of professionalism and passion is what trulysets us apart. With seasoned leadership guiding our business andspirited entrepreneurs winning on the front line, we are both thesteady hand at the wheel, and as well as the fuel that propelsthe mission forward.The General Cannabis portfolio of companies is diverse by design,offering an ever-growing array of high-quality products andservices to help businesses succeed. We acquire best-in-classbrands across the industry to give our companies and customersthe unique competitive edge we call “synergy as a service”—ashortcut to convenience, efficiencies and faster profitability.And with every new acquisition, that service becomes stronger,which is why we focus on growth. But it takes a lot more than justa good idea or a charismatic entrepreneur to attract our attentionfor acquisition. We must see a path to profitability. We need to seea fighting spirit from the team. And, because it’s important to us,we won’t take on partners or employees who aren’t ready toput in the work.