Fresh Choice and Just Good Tobacco Company

We haven't always been in the tobacco business!We sold our first cigarettes in 1957 when we opened our first retail grocery store. We owned and operated a chain of over one hundred grocery stores called Cheaper! for many years. We sold those stores in the late 1990’s. We also owned and operated the largest chain, over 800 stores, of cigarette stores called Cigarettes Cheaper! During those years we sold a lot of manufactured cigarettes. At one time we sold about 4% of all of cigarettes sold in the United States. We developed our own brands of premium cigarettes which we sold in our stores. We’ve always tried to improve whatever products we sold and to give value to our customers. We recognized that there was no end to the taxes governments would impose on cigarettes. We recognized that the tobacco companies would continue to raise the price of cigarettes, so their profits wouldn’t decline as cigarette volume declined. We recognized that if people wanted to smoke just good tobacco, they needed to make their own cigarettes. We began work on our electric cigarette machine in 1998 and perfected it by 2006. Since that time we’ve sold thousands of our machines in the United States and in fifty four other countries. We make them here in California. We were fortunate to find a Master Tobacco Blender during our years in the manufactured cigarette business. Today we sell a system where smokers can smoke all premium natural tobacco for just sixty seven cents a pack. Wecontinue to believe in giving the customer good value. Just Good Tobacco is owned by the same family that started it. We work together to bring the best tobacco system and the best tobacco to folks who enjoy smoking. We believe tobacco is a crop and the harvest is enjoyment.