Freemotion Fitness - A Division of ICON Health & Fitness

Freemotion Fitness, a subsidiary of ICON Health & Fitness, is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike and is now leading the way in interactive, connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it - creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners. Freemotion’s mission is to drive evolution in the fitness sector. Offering innovative, industry-leading cardio, strength and group training equipment for facilities of all types and sizes - with exceptional customer service to match - stand-out products include the Dual-Cable Cross, REFLEX™Treadmill, Incline Trainer, CoachBike™ and Fusion CST, used to deliver FUSION Team Training, a high-intensity, cardio-strength training like no other. Furthermore, the 22 SERIES - powered by iFit®, the world’s leading, on-demand fitness streaming platform - reimagines content-driven cardio for the new fitness age. We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. In December 2000, ICON Health & Fitness acquired the company and established Freemotion Fitness as its commercial division. As a wholly owned subsidiary, we afford all of the benefits of a globally connected company, yet stand independent with respect to operations, research, development, sales and marketing.