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Headquartered in Los Angeles, EQAL (pronounced "Equal") is a leading media company that builds strong online communities around entertainment and consumer brands. EQAL combines proprietary technology with community management and editorial services to convert a distributed fan base into a highly-engaged community around a brand. The company's Umbrella social publishing and audience aggregation platform provides an end-to-end solution for brands to build and manage community-based websites and applications and to reach a fan base across multiple social services like Facebook, YouTube, Twitter, and more. EQAL runs communities for Paula Deen, Alicia Silverstone, Alison Sweeney and Anthony Zuiker, to name a few. Through partnerships with celebrities, production companies, traditional media companies and multi-national brands, EQAL is dedicated to building online communities that engage users like never before.